As a person who has been around watches my entire life, the pulse of time is my daily rhythm. It’s in every tick, every gear, and every perfectly placed piece of craftsmanship that goes into our watches. Recently, I had the privilege of visiting Italy on a cycling holiday—a country renowned for its passion for tradition, style, and craftsmanship—and this experience reaffirmed something I’ve always believed in: traditional watches still hold a significant place in our modern, tech-savvy world.
Italy, with its rich history and vibrant culture, was a dream destination. It wasn’t just about the picturesque landscapes or the incredible food; it was also a chance to observe the lifestyle of locals, particularly when it came to the way they appreciated fashion and accessories. What stood out to me was the abundance of traditional watches proudly worn on wrists all around me. In an era where smartwatches are becoming ubiquitous, this was both surprising and refreshing.
Watches that Tell Stories, Not Just Time
It struck me how many Italians, from the bustling streets of Florence to the serene shores of Lake Como and into the magnificent Alps, were still deeply connected to their timepieces. There was something inherently stylish about seeing a well-crafted watch on someone’s wrist—a certain kind of elegance that, for me, spoke of more than just a fashion choice. These were watches that told stories, reflecting years of tradition and sentiment.
At Adina, we have been making watches in Australia since 1971. That’s over 50 years of creating timepieces that not only keep time but also reflect the wearer’s personality, aspirations, and history. Seeing the Italians’ affinity for traditional watches reminded me of our journey at Adina. We have witnessed firsthand the rise of digital watches in the 70s, and now the ongoing evolution of smartwatches. Yet, despite all the technological advancements, the demand for traditional, analogue watches has never truly waned.
The Appeal of Timeless Craftsmanship
There is something timeless about a mechanical or quartz watch. Unlike their digital counterparts, these pieces are not just tools; they’re statements. They’re a celebration of craftsmanship, precision, and design. While technology has undoubtedly made its mark on the watch industry, there will always be something incredibly special about a traditional watch.
In Italy, I noticed that people wore their watches with pride, often pairing them with their outfits to complement their overall look. Whether it was a vintage piece perhaps passed down through generations or a modern design, the common theme was clear: these watches were more than just functional objects—they were part of the wearer’s identity.
This is something we understand deeply at Adina. We’ve always believed in the power of the traditional watch to evoke a sense of nostalgia, sophistication, and personal style. Our collection of watches is incredibly diverse, precisely because we know that there is no one-size-fits-all approach when it comes to a timepiece. Each person’s taste is unique, and whether you’re after something classic, sporty, or even dressy, I’m confident that we have a watch to suit almost anyone.
The “Smart” Watch Conversation
One of the most common questions I get asked these days is about the impact of smartwatches on the traditional watch market. Many people assume that with the rise of wearable technology, the days of the analogue watch are numbered. However, I always remind them that there has always been a technological offering in the sector, even back in the 1970s when digital watches made their debut.
In fact, during that time, many people thought digital watches would completely replace traditional watches, yet here we are, decades later, and analogue watches are still very much alive and well. Smartwatches are certainly a convenient option for many, offering features like fitness tracking, notifications, and a range of apps. But I believe there is a place for both in the marketplace.
Smartwatches are excellent tools for those who want to stay constantly connected, but traditional watches offer something that smartwatches can’t—an emotional connection. There is a sentimental value in owning a watch that has been meticulously crafted, a piece that could potentially be passed down to future generations. A traditional watch exudes style and character in a way that is simply different from any tech gadget.
The Future of Timepieces
What my trip to Italy reaffirmed is that traditional watches have an enduring place in the world of accessories. They might not track your steps or ping you with the latest message, but they offer something much deeper: a connection to time itself. They remind us to slow down, to appreciate the craftsmanship behind each second, and to celebrate the moments that matter.
At Adina, we will continue to honour the tradition of watchmaking that my father started back in 1971. Our dedication to quality and design has not changed, even as the market around us has evolved. Whether it’s a piece from our classic ‘Kensington’ collection or one of our robust sports ‘Amphibian’ watches, we remain committed to creating timepieces that people can cherish for years to come.
So, the next time someone asks me about the future of traditional watches, I’ll share with them what I witnessed in Italy: tradition and technology can coexist. There’s room for both in this world, and as long as there are people who appreciate the art of watchmaking, traditional watches will always have a place on our wrists.
