Our story

Adina was founded in 1971 by Australian watchmaker and current managing director Robert ‘Bob’ Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigours of the Australian lifestyle.

After months travelling the world sourcing premium components and advanced technology, Bob returned home to begin assembling his first watch collection. In a small storeroom in his family home, he designed and crafted each watch by hand, painstakingly ensuring the quality through an ever-fixed eyeglass.

This attention to detail and culture of hard work remains at the core of Adina’s business today. Adina now remains the only company to design and assemble its complete watch collection in Australia.

Today the business has grown from one dedicated man to a staff of twenty, including Bob’s son Grant, building the craft of quality Australian watchmaking through the generations. Each year Adina produces over 40,000 artisan watches from its Brisbane factory, available in over 300 retail outlets across the country.

Through quality craftsmanship and evolving design, Adina has made a history of specialising in limited release watch collections. The brand remains a stronghold in regional Australia, where Adina watches are trusted to endure the outback’s harsh conditions. Their classic, lifestyle and contemporary fashion watches, for everything from a red carpet event to surfing the big blue, feature this same dependable and superior technology.

From the unassuming workshops of the factory, where the watchmakers carefully construct the timepieces, to the dynamic father and son figurehead, Adina remains a company founded on integrity and dependability. Forging into the future, Adina continues to set the standard in design and technological innovation, while remaining true to its Australian roots.

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